You have heard that this is a “seller’s market,” but—YOUR house has not sold yet. When you need to sell your house—whether to relieve financial burden or another reason—it can be frustrating with each day that goes by with it still on the market.
“Houses that have been on the market for quite some time may just be a timing issue—a season of the year or the status of the current housing market,” says _____________ from Class Act Property Solutions. “However, it is more likely that the owner or real estate agent could make some changes to draw more interest from buyers to the property.”
Following are things to consider to attract the right buyer to your home-for-sale—and quickly!
Lower the price. An obvious suggestion, yes—but price is often the problem. Sellers often make the mistake of factoring in what price they “need” in order to sell a home. “Need” is not a factor in establishing market value. In a “seller’s market,” you can usually expect to get more money for your home, but that does not mean that you can overprice the property.
“A seller may desire to push the asking price higher, but this can be a huge mistake,” explains ________. “Determining the best asking price that is comparable to homes in the neighborhood is one of the most important aspects of selling a home. If your home is listed above market value, you will miss out on prospective buyers.”
TIP: Get an analysis of the local market with a professional real estate agent, including solid comparisons and market trend data.
Your property needs some TLC. Believe it or not, cosmetic things, such as paint, landscaping, window coverings, and flooring must be in good shape to attract buyers. If you want to sell your home for your full asking price, you may need to get your house in a condition that warrants the asking price!
“Buyers still want the most house for their money,” says ______. “You simply cannot ignore cosmetic improvements. A buyer should be willing to make an investment of any size needed to upgrade cosmetic items.”
TIP: In addition to cleaning the house thoroughly inside and outside, a seller should have cosmetic updates and amenities that are comparable to other properties for sale in the same price range. Simple indoor upgrade examples are to update faucets, ceiling fans, towel racks, or door handles. These are simple changes that can make a huge impact.
Your advertising photos are inferior quality. It is said that you have just a few seconds to make a first impression—and the same goes for your home. 90% of home buyers will start their search online and decide about coming to see your house based on your listing photos. If there are few or no photos available for them to view, or if they do not look professional, many buyers will move on to the next listing.
TIP: Make sure you have professional photos taken. Listing photos should be taken with a quality camera, with good lighting, and at good angles. Professional real estate photos can generate 118% more online views and sell listings 50% faster. Scrutinize your photos—the details are important. Make sure the toilet seat is down, the bed is made, clutter is removed, photos are free from animals or cars, etc. You will be amazed at how often these things are missed—and at how distracting these things are to potential buyers.
If your home does not sell after evaluating these things, or if you do not want to take the time or make the investment for upgrades, contact Class Act Property Solutions. Class Act Property Solutions will purchase homes in any condition, and if you need to sell quickly, we may be the perfect solution for you.